When Facebook announced on February 24,2014, that now pages can tag other pages businesses became antsy to go on a tagging frenzy. What seemingly is an extremely powerful tool, can also be the downward spiral to your brand’s demise. You see, those coveted users who can now so effectively interact with your brand, can and will also be turned off by your brand. So, how does one leverage this new tool while still maintaining your integrity?
1) Reason- Always have a reason for tagging, and no not only because you want to pouch the other page’s fan. Have you done an event with that other business? Do you both believe in a certain mission or cause? Make sure if you tag you have a reason.
2) Evaluate- Take a step back and look at whom you are tagging. What’s their fanbase like, do they engage, etc.
3) Abstain- I understand you are excited about the new tool, so am I. However let’s abstain from jumping on the tagging happy trend. When you do tag, do it strategically.
4) Local- I say stay local loosely. Ideally you would like to tag local fanpages because their fans can very well be your fans too. However, there is a great advantage to tagging by targeting fanpages that are inline with your mission even if they aren’t up the block from you.
In this fun game of tag, always remember to keep it REAL. If you are it, you are it! By keeping true to your fans, your mission, and above all else your brand- all parties involved will have a great time.