When it comes to your business and you and your team’s  livelihood; you never want to find yourself paddling up S#!ts Creek with no paddle. So let’s adopt a when-then attitude. When something happens, then you will do this. In order to keep your brand safe you must already have your exit strategy mapped out regardless of what comes your way-good, bad, or indifferent.

Here is a chart to keep with you so whenever there is a 5 alarmer and your brand is at the epicenter you can make sure the fire is knocked out quickly! LOL



Tactical Teams (Tact Teams) should comprise of lead decision makers of your organization. (Example: Owners, General Managers, Internet Marketing Consultants, etc)